Today’s Cheapest Petrol and Diesel in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield: The Full Report

A comprehensive breakdown of fuel prices in the Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield area. We analyze the market data to help you save on your next fill-up.

Jonathan Mathews
Jonathan Mathews
Automotive Data Analyst
10+ years automotive industry
Last Updated Friday, 6th February 2026 at 02:50
3
Local Stations
18
Brands (SN Area)
4.0p
Max Price Gap
#58
UK Ranking REGION
Key Takeaways
  • Cheapest petrol: 131.9p at Esso
  • Potential savings: Up to £2.20 per tank
  • 53 stations tracked across 18 brands
  • Prices have decreased 0.9p this week

Motorists in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield are currently experiencing competitive fuel prices, with average costs below the national median. Over the past week, E10 petrol prices in SN have Decreased 0.9p (0.7%)

According to our latest data feed from the Competition and Markets Authority (CMA), selecting the right forecourt in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield could save you up to 4.0p per litre. For an average 55-litre family car, that's a saving of over £2.20 on a single tank.

Market Competition: Moderate competition

Competition Level: High

Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield has 53 active fuel stations across 18 different brands, with a brand diversity index of 0.34 - indicating healthy market competition.

The price spread between cheapest and average stations is 5.5p, revealing significant price differences - shop around to save!

Today's Best Value

Cheapest E10 Petrol in Swindon, Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield:
131.9p at Esso, MFG Highworth, Swindon Road, Highworth

Cheapest B7 Diesel in Swindon, Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield:
141.9p at Esso, MFG Highworth, Swindon Road, Highworth

Surprisingly, an independent or branded station (Esso) has beaten the supermarkets to the top spot today.

Fuel Type Availability

E10
Unleaded (E10)
Widely available
48 / 53 Stations (90.6%)
E5
Super Unleaded (E5)
Widely available
42 / 53 Stations (79.2%)
B7
Diesel (B7)
Widely available
43 / 53 Stations (81.1%)
SDV
Premium Diesel
Moderate availability
25 / 53 Stations (47.2%)

Top 3 cheapest petrol stations (E10)

Here is the verified list of the most affordable places to buy standard Unleaded petrol in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield today.

PETROL LEADERBOARD Live Data
1
Esso
MFG Highworth, Swindon Road, Highworth , SN6 7DE
131.9p
BEST PRICE
2
Esso
A419 Crickla, Swindon , SN6 6JR
135.9p
+4.0p
3
BP
A419 Southbound , SN6 6JR
135.9p
+4.0p

Top 2 cheapest diesel stations (B7)

For diesel drivers, the price variance can often be even higher. The following stations are currently offering the best value for B7 Diesel in the Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield area.

DIESEL LEADERBOARD Live Data
1
Esso
MFG Highworth, Swindon Road, Highworth , SN6 7DE
141.9p
BEST PRICE
2
Esso
A419 Crickla, Swindon , SN6 6JR
142.9p
+1.0p

How to save on fuel in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield

While choosing the cheapest station is the easiest way to save, changing your driving habits can also make a significant difference to your monthly spend.

Drive Smoothly

Aggressive acceleration and heavy braking can increase fuel consumption by up to 40% in stop-and-go traffic around Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield.

Reduce Weight

Carrying an extra 50kg in your boot increases fuel consumption by 1-2%. Clear out unnecessary items.

Market Analyst Commentary
CFP Research Team

"Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield benefits from strong market competition with 18 brands operating across 53 stations. With a 5.5p price gap between cheapest and average stations, careful selection could save £3.03 per tank, while interestingly, Esso is beating supermarkets on price today."

For more detailed savings, explore our Interactive Fuel Map to scan the entire region visually.

Frequently Asked Questions

As of February 6, 2026, the cheapest station is Esso at 131.9p per litre.

There is currently a 4.0p difference between the cheapest and most expensive stations in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield. For a standard family car, this equals a saving of £2.20 per tank.

Not currently. An independent or oil-company brand (Esso) is actually cheaper than the local supermarkets today.

Our Analysis Methodology

Data Collection
  • Direct feed from UK Government CMA API
  • Updated every 30 minutes via automated polling
  • Zero user-submitted prices (prevents manipulation)
  • Last sync: 03:09, 06 Feb 2026
Quality Assurance
  • Automated anomaly detection for pricing errors
  • Cross-referenced against regional averages
  • Outliers flagged for manual review
  • Historical data tracked for trend validation
Verified Data Source: All prices displayed on this page are sourced directly from the Competition and Markets Authority's official fuel price transparency scheme. We do not accept payments from retailers to alter rankings or display preferential pricing.
Data Accuracy & Methodology

Source: We retrieve real-time pricing data directly from the UK Government CMA Open Data Scheme.

Frequency: Data for Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield was last synchronized at 02:50 today. We update our database every 4 hours to ensure accuracy.

Disclaimer: While we strive for 100% accuracy, forecourt prices can change instantly. The prices listed above were correct at the time of our last server sync.

Editorial Policy

CheckFuelPrices is independent. We do not accept payment from fuel brands to alter rankings. Read our full policy.

📈 7-Day Price Movement
Petrol (E10) 0.9p
Was: 133.3p → Now: 132.4p
Diesel (B7) 0.8p
Was: 142.5p → Now: 141.7p

Visualise the Savings

View 5 local stations on our interactive map.

Open Live Map
Popular Brands in Cricklade, Ashton Keynes, Highworth, Shrivenham, Watchfield
Esso BP