Fuel Price Check Analysis – Week of April 28, 2026 Petrol (E10) 158.8p 0.8% (+1.2p) 7d avg: 158.4p Prices stable | Super Unleaded (E5) 176.7p 0.5% (+0.8p) 7d avg: 176.4p Prices stable | Diesel (B7) 180.9p 1% (+1.8p) 7d avg: 180.4p Prices stable | Super Diesel (SDV) 199.7p 0.7% (+1.4p) 7d avg: 199.3p Prices stable |
Fuel Price Check Analysis – Week of April 28, 2026 Petrol (E10) 158.8p 0.8% (+1.2p) 7d avg: 158.4p Prices stable | Super Unleaded (E5) 176.7p 0.5% (+0.8p) 7d avg: 176.4p Prices stable | Diesel (B7) 180.9p 1% (+1.8p) 7d avg: 180.4p Prices stable | Super Diesel (SDV) 199.7p 0.7% (+1.4p) 7d avg: 199.3p Prices stable |

Today’s Cheapest Petrol and Diesel in Alford: The Full Report

A comprehensive breakdown of fuel prices in the Alford area. We analyze the market data to help you save on your next fill-up.

Jonathan Mathews
Jonathan Mathews
Automotive Data Analyst
10+ years automotive industry
Last Updated Monday, 3rd August 2026 at 04:55
6
Local Stations
37
Brands (LN Area)
8.0p
Max Price Gap
#62
UK Ranking REGION
Key Takeaways
  • Cheapest petrol: 154.9p at Whites of Willoughby
  • Potential savings: Up to £4.40 per tank
  • 52 stations tracked across 37 brands

Motorists in Alford are currently paying above-average prices compared to other UK regions. Over the past week, E10 petrol prices in LN have Increased 1.2p (0.8%)

According to our latest data feed from the Competition and Markets Authority (CMA), selecting the right forecourt in Alford could save you up to 8.0p per litre. For an average 55-litre family car, that's a saving of over £4.40 on a single tank.

Market Competition: Moderate competition

Competition Level: High

Alford has 52 active fuel stations across 37 different brands, with a brand diversity index of 0.71 - indicating healthy market competition.

The price spread between cheapest and average stations is 11.4p, revealing significant price differences - shop around to save!

Today's Best Value

Cheapest E10 Petrol in Alford, Alford:
154.9p at Whites of Willoughby, WHITES, HANBY LANE, WILLOUGHBY, ALFORD, England

Cheapest B7 Diesel in Alford, Alford:
176.9p at West End Filling Station, HUNTS COACH HIRE, 33, STATION ROAD, ALFORD, England

Surprisingly, an independent or branded station (Whites of Willoughby) has beaten the supermarkets to the top spot today.

Fuel Type Availability

E10
Unleaded (E10)
Widely available
47 / 52 Stations (90.4%)
E5
Super Unleaded (E5)
Moderate availability
35 / 52 Stations (67.3%)
B7
Diesel (B7)
Widely available
50 / 52 Stations (96.2%)
SDV
Premium Diesel
Moderate availability
15 / 52 Stations (28.8%)

Top 6 cheapest petrol stations (E10)

Here is the verified list of the most affordable places to buy standard Unleaded petrol in Alford today.

PETROL LEADERBOARD Live Data
1
Whites of Willoughby
WHITES, HANBY LANE, WILLOUGHBY, ALFORD, England , LN13 9NJ
154.9p
BEST PRICE
2
Total Energies
SPAR STORES, ALFORD ROAD, BILSBY, ALFORD, England , LN13 9PY
157.9p
+3.0p
3
Total Energies
GILL MARSH FORECOURTS LTD, ULCEBY CROSS SERVICE STATION, ULCEBY CROSS, ULCEBY, ALFORD, England , LN13 0EY
157.9p
+3.0p
4
Gulf
HUTTOFT SERVICE STATION, MUMBY ROAD, HUTTOFT, ALFORD, England , LN13 9RF
157.9p
+3.0p
5
West End Filling Station
HUNTS COACH HIRE, 33, STATION ROAD, ALFORD, England , LN13 9JB
158.9p
+4.0p
6
East End Garage
EAST END GARAGE, EAST STREET, ALFORD, LN13 9EH, ALFORD, England , LN13 9EH
162.9p
+8.0p

Top 6 cheapest diesel stations (B7)

For diesel drivers, the price variance can often be even higher. The following stations are currently offering the best value for B7 Diesel in the Alford area.

DIESEL LEADERBOARD Live Data
1
West End Filling Station
HUNTS COACH HIRE, 33, STATION ROAD, ALFORD, England , LN13 9JB
176.9p
BEST PRICE
2
Gulf
HUTTOFT SERVICE STATION, MUMBY ROAD, HUTTOFT, ALFORD, England , LN13 9RF
176.9p
+0.0p
3
Total Energies
SPAR STORES, ALFORD ROAD, BILSBY, ALFORD, England , LN13 9PY
177.9p
+1.0p
4
Total Energies
GILL MARSH FORECOURTS LTD, ULCEBY CROSS SERVICE STATION, ULCEBY CROSS, ULCEBY, ALFORD, England , LN13 0EY
177.9p
+1.0p
5
East End Garage
EAST END GARAGE, EAST STREET, ALFORD, LN13 9EH, ALFORD, England , LN13 9EH
180.9p
+4.0p
6
Whites of Willoughby
WHITES, HANBY LANE, WILLOUGHBY, ALFORD, England , LN13 9NJ
185.9p
+9.0p

How to save on fuel in Alford

While choosing the cheapest station is the easiest way to save, changing your driving habits can also make a significant difference to your monthly spend.

Drive Smoothly

Aggressive acceleration and heavy braking can increase fuel consumption by up to 40% in stop-and-go traffic around Alford.

Reduce Weight

Carrying an extra 50kg in your boot increases fuel consumption by 1-2%. Clear out unnecessary items.

Market Analyst Commentary
CFP Research Team

"Alford benefits from strong market competition with 37 brands operating across 52 stations. With a 11.4p price gap between cheapest and average stations, careful selection could save £6.27 per tank, while interestingly, Whites of Willoughby is beating supermarkets on price today."

For more detailed savings, explore our Interactive Fuel Map to scan the entire region visually.

Frequently Asked Questions

As of August 3, 2026, the cheapest station is Whites of Willoughby at 154.9p per litre.

There is currently a 8.0p difference between the cheapest and most expensive stations in Alford. For a standard family car, this equals a saving of £4.40 per tank.

Not currently. An independent or oil-company brand (Whites of Willoughby) is actually cheaper than the local supermarkets today.

Our Analysis Methodology

Data Collection
  • Direct feed from UK Government CMA API
  • Updated every 30 minutes via automated polling
  • Zero user-submitted prices (prevents manipulation)
  • Last sync: 05:04, 03 Aug 2026
Quality Assurance
  • Automated anomaly detection for pricing errors
  • Cross-referenced against regional averages
  • Outliers flagged for manual review
  • Historical data tracked for trend validation
Verified Data Source: All prices displayed on this page are sourced directly from the Competition and Markets Authority's official fuel price transparency scheme. We do not accept payments from retailers to alter rankings or display preferential pricing.
Data Accuracy & Methodology

Source: We retrieve real-time pricing data directly from the UK Government CMA Open Data Scheme.

Frequency: Data for Alford was last synchronized at 04:55 today. We update our database every 4 hours to ensure accuracy.

Disclaimer: While we strive for 100% accuracy, forecourt prices can change instantly. The prices listed above were correct at the time of our last server sync.

Editorial Policy

CheckFuelPrices is independent. We do not accept payment from fuel brands to alter rankings. Read our full policy.

📈 7-Day Price Movement
Petrol (E10) 1.2p
Was: 158.1p → Now: 159.3p
Diesel (B7) 5.5p
Was: 173.8p → Now: 179.3p

Visualise the Savings

View 12 local stations on our interactive map.

Open Live Map
Popular Brands in Alford
Whites of Willoughby Total Energies Gulf West End Filling Station East End Garage